See five excellent tips on optimizing SEO for Bing – not Google

five excellent tips on optimizing SEO for Bing – not Google

As a markter, you shouldn't focus on only Google as a search engine. Diversify and widen your audience reach by ranking for Bing using these five SEO tips.


  • Bing isn’t the search engine with the largest market share, but serves tons of users day by day.
  • Most portion of the U.S. online queries are powered by Bing, most notably in terms of voice-assisted searches.
  • The five effective Bing SEO tips listed below will help you rank for search results on search engines quicker
  • A Bing SEO vs. Google SEO mindset is not productive, especially since both search engines use the BERT algorithm. Many optimization initiatives meant for Bing also work for Google, and vice versa.
  • These article is focusing on Bing SEO.

    Bing is said to be the second biggest search engine in the world. It powers Yahoo!, the third biggest. In July 2020, Bing covers up to 6.5% of the global search market.

    When talking about SEO, it's inproper avoiding or not allowing the presence of Google. But, the search engine giant isn’t the only search engine that can send traffic to your websites or blogs. You can make Google SEO your primary focus, but it shouldn’t be the only one in your marketing toolkit.

    What makes Bing different from Google – and what makes it better

    There are some things that Bing does better than Google.

    Taking for instance, It's preferable you make an image search on Bing to Google. You can prove this by making some search and place for comparison. Bing also allows infinite scrolling of search results for images, though Google now offers this feature, too.

    Video search with Bing is also more unique, even though Youtube is owned by Google!. When you search for a video on Bing, the results come up as a thumbnail grid. You can then watch the videos without leaving the SERP.

    Five Bing SEO tips for you to use for optimization

    You should be aware that optimizing for Bing SEO is much similar as optimizing for Google SEO. Both search engines uses the same algorithm in terms of keyword tracking, manipulative link-building schemes, and other questionable tactics.

    Below are five tips for you to make use in growing your search results on Bing

    1. Claim and list your business on Bing Places

    Just like "Google my business" on Google, Bing has Bing Places. The aim of these two is similar: to deliver the best and more useful local search results to users. Claim your business on Bing Places and create a listing to improve your local SEO ranking performance.

    Note: Bing coniders websites that added their location details by meta tags. Bing’s algorithm also considers information from third-party sources, such as social media platforms like Facebook. To optimize your Bing SEO presence, make sure you’re ranking in Facebook’s local search engine, too.

    2. Improve SEO with the Bing Webmaster Tools URL indexing

    After claiming your business, use Bing’s Webmaster Tools to index your website as we have in Google search console the "Request Indexing" tools.

    You will need to sign in to your Bing business account – which may use your Outlook, Hotmail, or Microsoft, verify ownership of your website using a XML sitemap or an HTML tags which will be given to you as an option. To use the HTML tag, place the codes given just after the  <head> tag in your html box(blogger).

    Bing handle and understand your content better if you include some categories and tags to make your website’s pages more discoverable. Work on this and expect Bing to deliver better search results and ad experiences of your brand.

    3. Pay extra attention to on-page SEO for Bing

    While focusing on backlinks, still look into the Bing SEO, clever and contextual keyword utilization is much more relevant. To rank for Bing, place more efforts on on-page SEO rather than off-page SEO.

    The use of keywords in subheadings, and in the first paragraph of your content are also good attempts to follow if you want to see your website at the top in Bing Search.

    4. Maintain a genuine online social media presence

    Social signals weigh heavily in Bing search ranking algorithm. What this means is that your social media presence matters more to Bing than it does to Google. We touched on this briefly when we talked about claiming your business on Bing Places.

    5. Consistently produce great content

    Make sure that anything you publish is trustworthy, scannable, readable, and well-researched. Lots of related images to illustrate your points throughout the text content will help, too.

    Focus on quality and not quantity. Don’t try to maximize your content by splitting it into several short blog posts. In 2020, the ideal blog post length should be between 2,100 and 2,400 words – enough to thoroughly discuss a topic with authority, but not too long

    Please note that this post isn't criticizing any search engine, but enlightening you why you should also make use of Bing SEO not only focusing on Google!

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